To compete with Clubhouse, Twitter, and other platforms offering live audio tools, Meta CEO Mark Zuckerberg has pledged a total of $1 billion to help Facebook producers utilising its own features by the end of 2022. A new analysis has broken down what that may look like on a case-by-case basis.
According to The Information, Meta-owned Facebook is paying up to $50,000 to creators using its live audio features for content.
According to the source, “Facebook is willing to pay artists and other producers $10,000 to $50,000 each session on its five-month-old live audio platform, plus a charge for guests of $10,000 or more.”
While this sum may appear to be excessive, Facebook has prioritised its live audio features, while Clubhouse and Twitter have concentrated on delivering competing services. According to people with firsthand knowledge of the details of this contract, authors are apparently requested to host four to six sessions, each lasting at least 30 minutes, in order to be eligible for the content reward.
Facebook’s Live Audio Rooms feature launched earlier in June in the US. It’s become a hub of sorts to audio-focused content like podcasts, music, and short-form audio content. Facebook has also attracted several larger creators and artists including Miley Cyrus and Sherry Cola.
Facebook’s Live Audio Rooms work in a similar way as Clubhouse and Twitter Spaces. Hosts can set up a space where an audience can come and listen in. The host might invite speaker guests to participate in a topical conversation. As it attempts to establish itself in this section of social media, it’s only natural that Facebook would try to enlist the help of additional content producers and artists to help it grow.