According to Bloomberg News, using information from an internal Netflix document, Netflix’s most popular series, Squid Game, is valued about $US900 million ($A1.2 billion).
When it debuted last month, the nine-episode drama, in which participants play childhood games with terrible consequences for a chance to win 45.6 billion won ($A52 million), was a worldwide hit.
According to Bloomberg, the show’s production cost only $US21.4 million ($A28.8 million) compared to its expected net worth.
According to the report, about 132 million people have watched at least two minutes of the show in its first 23 days, easily breaking the record set by US drama Bridgerton, which was streamed by 82 million accounts in its first 28 days.
Netflix previously stated that the series had 111 million fans, however, Bloomberg stated that those figures were based on slightly older data.
California-based According to the news agency, Netflix determined that 89% of viewers who started watching the show watched more than one episode, and 66% finished viewing the series within the first 23 days.