On Wednesday, majority owner Remy Cointreau announced that Hollywood star Leonardo DiCaprio had purchased an ownership share in French champagne producer Telmont.
The investment by Leonardo DiCaprio follows a trend of premium firms forming partnerships with celebrities in order to increase their appeal.
“From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor,” DiCaprio said in a statement.
The Telmont champagne house was founded in 1912 and French drinks company Remy Cointreau, whose rivals include Pernod Ricard and Diageo (DGE.L), bought a majority stake in it in October 2020.
DiCaprio is one of Hollywood’s most famed actors, winning an Oscar in 2016 for his role in movie “The Revenant”, while his other hit films have included “Titanic” and “The Wolf of Wall Street”.