OGX has officially named actress and entrepreneur Shay Mitchell as its newest global brand ambassador, kicking off a bold new era for the beloved haircare brand.
As part of her debut, Shay stars in OGX’s first-ever TV commercial, playing “The Fixer” in a campaign focused on hair health and repair.
She’s joined by trichologist and beauty expert Abbey Yung in the Hair Damage Unit — a dynamic duo spotlighting the real damage caused by excessive heat, coloring, and styling.
The campaign centers around the OGX Bond Protein Repair line, a collection designed to protect and strengthen damaged hair. At the heart of the lineup is the new 450°F Heat Protect Spray, formulated with patented bond-building protein technology to help shield strands from extreme heat and restore strength.
Alongside the commercial, OGX is also launching a social media series to bring the message of hair repair and protection to life through engaging digital content.
With Shay Mitchell at the helm, OGX is not just promoting healthy hair — it’s making it powerful, stylish, and resilient.