Squid Game has become Netflix’s largest TV program launch of all time, with 111 million viewers viewing the show since its September 17 debut.
Netflix said on Tuesday (12 October) night that the record had been surpassed when 111 million individuals watched the dystopian thriller, surpassing the 82 million accounts that saw Bridgerton in its first 28 days.
“Squid Game has officially reached 111 million fans – making it our biggest series launch ever,” they tweeted.
According to CNN, the South Korean program is presently the top show on Netflix’s Top 10 lists in 94 countries across the world, and it is also the first South Korean show to become the top show in the United States.
The 111 million viewers account for more than half of Netflix’s global subscription base of 209 million, which is even more astounding given the show’s lack of prominent stars.
Minyoung Kim, Netflix’s vice president of content for Korea, South East Asia, Australia and New Zealand said the show, ‘has broken through beyond our wildest dreams.’
‘When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world,’ Kim said.
‘Squid Game’ gave [Netflix] more confidence that our global strategy is going towards the right direction,’ Kim added.