When it comes to fashion that tells a story, Giovanna Flores is weaving a narrative that’s as unique as it is breathtaking.
The New York-based designer’s Fall 2025 Ready-to-Wear collection, showcased in a cozy Brooklyn studio, has fashion lovers buzzing with excitement.
With her knack for turning the ordinary into extraordinary, Giovanna’s latest looks; think mops turned chic embellishments and vibrant silk prints—are a masterclass in creativity and authenticity. Here’s the scoop on why this collection is stealing hearts and turning heads!
Giovanna’s runway was a vibrant playground of textures and patterns, inspired by an unexpected muse: mops. Yes, you read that right! “I’ve always found mops kind of beautiful,” she shared with a grin, explaining how she played with their rope-like texture to create stunning details. Picture skirts with mop-inspired embellishments and cardigans with collar accents that mimic a cozy, fur-like vibe—except it’s all fabric, reimagined with a domestic twist. These pieces brought a fresh, tactile energy to the runway, making every look feel like a discovery.
But the real magic happened when Giovanna stumbled upon 20 bolts of brightly printed silk at an upstate fabric shop. From paisleys to polka dots, florals to stripes, these fabrics could’ve been a chaotic clash, but in her hands, they became a symphony of style. A standout was a flowing dress that mixed tonal jacquards with bold prints, evoking the eclectic charm of early Dries Van Noten collections. “It’s not quirky—it’s about making something beautiful that feels good,” Giovanna said, and her pieces prove it, wrapping the wearer in confidence and joy. Fans on X were obsessed, with one posting, “Giovanna Flores took mops and silk and made ART! This is fashion with soul!” Another gushed, “Her collection is like a love letter to creativity—every piece pops!”
What sets Giovanna apart is her process. She’s not just designing clothes; she’s excavating stories. Each fabric swatch, each stitch feels like it’s been on a journey, from her Brooklyn apartment-turned-studio to the runway. Her “blind fitting” technique, where she shapes garments without a body and then tailors them to fit, adds a spontaneous, almost poetic vibe to her work. A skirt with pink and patterned scraps peeking out like a deconstructed peplum? Pure genius. A black halter top pieced from irregular fabric bits, with fringed jersey accents? It’s undone elegance that screams Giovanna’s signature.
Her collection also nods to her roots—born in Los Angeles, trained at Pratt, and mentored by avant-garde designer Susan Cianciolo. Giovanna’s love for deadstock fabrics and vintage scraps shines through, giving her work a sustainable edge without sacrificing style. A yellow silk slip dress with jersey insets from old T-shirts felt both luxurious and lived-in, while a floral cotton voile dress paired with sturdy cotton was light as air yet grounded. “It’s like developing film—you don’t know the magic until it’s done,” she told Vogue, and that sense of surprise is what makes her pieces so special.
The intimate setting of her show—held in a small space with just 35 guests, mostly friends—added to the charm. Picture a buzzing room, models emerging from what looked like a closet door, and Giovanna’s infectious energy tying it all together. She’s been selling her designs on Instagram and through pop-up events, and the response has been electric. One X user raved, “Giovanna Flores’ show felt like a warm hug from fashion. Her clothes make you FEEL something.” Another declared, “This is the future of style—real, raw, and ridiculously beautiful.”
From mop-inspired textures to silk prints that dance with color, Giovanna Flores’ Fall 2025 collection is a celebration of the unexpected. It’s for the bold, the dreamers, the ones who wear their stories on their sleeves—literally. As she continues to carve her space in fashion, one thing’s clear: Giovanna’s not just designing clothes; she’s crafting moments that linger. Here’s to a collection that’s as vibrant and unstoppable as the woman behind it!