Big Brother Naija Season 10 launched with a bold twist, only female housemates were introduced on Saturday, July 26, 2025, with male contestants set to arrive the following day.
Fifteen women from diverse Nigerian states began the competition for a ₦150 million grand prize, which must be earned weekly rather than awarded in a lump sum.
The fifteen female contestants unveiled:
- Zita (Elizabeth Oloruntola), 24 (Imo) – actress and creative, self‑described rebel whose parents allegedly don’t know she’s on the show
- Mide (Ayomide Iwasokun), 23 (Ondo) – entrepreneur and aspiring actress, known as the “human lie detector”
- Sultana (Farida Sultana Auduson Ibrahim), 25–26 (Adamawa) – plus‑size model and beautician, bold and unapologetic
- Doris Okorie, 24–34 – model, content creator, radio host, widely described as a firecracker
- Big Soso (Sonia Amako), 28 (Kaduna) – chef and lawyer, representing Northern ambition and empowerment
- Tracy (Uchenna Ekwe), 27 (Anambra) – graduate trainee and mother, ready to shed societal pressure
- Ivatar (Ifeyinwa Okafor), 37 (Anambra/South Africa raised) – media personality, DJ, single mum with pan‑African flair
- Sabrina Idukpaye, 32 (Edo) – actor, entrepreneur, LSE graduate, a self-proclaimed “layered woman”
- Gigi Jasmine (Nicole Simon‑Ogan), – DJ, former OAP, calm external but fierce internal personality
- Thelma Lawson, 26–27 (Rivers) – skincare CEO, single mother, blending ambition with resilience
- Imisi (Opeyemi Ayanwale), 23 (Oyo) – fashion designer, actress, emotionally intelligent and outspoken
- Ibifubara Davies, 28 (Rivers/Lagos) – psychologist and creative, soft-spoken intellect with depth
- Isabella (Esther Georgewill), 29 (Rivers) – single mother of a teenager, spiritual seductress with bold energy
- Joanna (Josephine Iwoh), 21 (Benue) – two-time pageant queen and fashion entrepreneur, turning pain into power
- Dede (Precious Ashiogwu), 23 (Delta) – unapologetic antagonist with a competitive streak and mother-first mentality