Fashion influencer and designer Danielle Bernstein is expanding her brand, WeWoreWhat, into the world of fragrance by collaborating with renowned perfume company Parlux to launch its first-ever scent. Known for her unique style and strong presence in the fashion industry, Bernstein aims to capture the essence of her brand in this exciting new venture.
The fragrance, titled WeWoreWhat 001, will be available as a travel spray for $28 and in a full-sized bottle for $79. It will launch on WeWoreWhat’s website on November 18 and is set to expand to Ulta Beauty stores in 2025.
Bernstein shared that creating a fragrance has always been part of her brand vision, as she frequently layers her own scents to develop a personal olfactory signature. With WeWoreWhat recently expanding into other categories, the timing was perfect to dive into the fragrance market.
Designed to embody the WeWoreWhat lifestyle, the fragrance will combine sophistication with an element of everyday luxury. Although the exact scent profile remains a surprise, Bernstein’s fans can look forward to a stylish, signature addition to their fragrance collections.
This launch is a significant milestone for WeWoreWhat, further extending its impact from fashion into the realm of beauty.
