At just 27 years old, Jaey Price (real name Philasande Musawenkosi Ntombela) has carved a niche for himself in the South African music scene as a singer, rapper, and visual director. Hailing from Durban, KwaZulu Natal, Jaey Price blends versatility with creativity, drawing from hip hop, Afropop, and experimental sounds to create music that resonates both locally and internationally.
Jaey Price’s career began making waves in 2022 with the release of his debut EP album. His early work showcased not only his lyrical talent but also his keen eye as a visual director, adding depth to his artistry. Over the years, he has collaborated with diverse talents including Lil Noodle, Kiirya Beats, AHVEE, and Matisse Tsoy, proving his ability to cross genres and connect with different sounds.
Signed under major labels such as Sony Music Entertainment, Zojak World Wide LLC, IDOL, and Warner Chappell Music, Jaey Price has steadily built an international profile. His growth reached a new milestone in 2025, when he signed a sync licensing deal with Essential Music Publishing and Vydia, opening doors for his music to feature in films, advertisements, and other global media platforms.
Jaey Price’s music continues to attract listeners through its mix of raw energy and polished production. Fans can explore his latest tracks on platforms like Music Access and his curated page on Songwhip.
Beyond the studio, Jaey Price has also become a notable presence on social media. On Instagram, he connects with fans by sharing glimpses of his creative process, personal style, and behind-the-scenes moments from his journey as an artist.
As he continues to expand his reach, Jaey Price stands out as a voice to watch from South Africa; an artist determined to shape his own narrative while bringing African talent to the world stage.