The Nigerian digital space is on fire as relationship therapist Blessing CEO and UK-based social media personality Izzy Ogbeide lock horns in a messy, no-holds-barred online battle that has captured widespread attention across Facebook, Instagram and TikTok.
What began as a sarcastic jab quickly morphed into a full-blown war of words, with both women exchanging insults, personal digs, and body-shaming slurs.
Izzy Ogbeide, known for her explicit commentary on sexual topics and body aesthetics, first lit the match by targeting Blessing CEO’s controversial relationship with IVD, the estranged husband of the late Bimbo Ogbonna.
Izzy didn’t hold back as she mockingly referred to IVD as “dead body property,” accusing Blessing of disrespecting the memory of Bimbo by getting romantically involved with her widower so soon after her tragic passing.
The attack didn’t stop there. Izzy, who is unapologetically blunt on social media, further mocked Blessing’s post-surgery figure, calling her “Maggi nyash,” a slang that ridicules surgically enhanced buttocks that appear stiff or unnatural, likened to a stock cube.
Blessing CEO, well-known for her sharp tongue and refusal to stay silent, clapped back instantly. She dragged Izzy for her own appearance, calling her “Gallop nyash,” a term referring to uneven or exaggerated buttocks with unnatural contouring.
In her fiery response, Blessing accused Izzy of using her name for clout and warned her to stay out of issues that don’t concern her. She reminded her followers that Izzy was simply a “married prostitute” who hides behind a UK-based phone screen to attack real Nigerian women living boldly.
In her defense, Blessing justified her relationship with IVD, claiming she has moved on from public opinion and no one has the moral right to question her choices.
Izzy, in turn, threw more punches, accusing Blessing of exploiting Bimbo’s death for fame and playing the victim card whenever she’s dragged. She also doubled down on her “Maggi nyash” insult, with many of her fans sharing edited side-by-side pictures and videos to emphasize their point.
While some social media users rallied behind Blessing for standing up for herself, others supported Izzy’s boldness in calling out what they see as Blessing’s hypocrisy.
As the saga continues to unfold, one thing is clear: the battle between Maggi nyash and Gallop nyash has become more than a spat—it’s now a viral cultural moment.