Charmingpro reports that WhatsApp has announced the launch of the WhatsAppreneurs campaign, which will feature small African entrepreneurs who are using the WhatsApp Business app to grow their businesses and reach more customers. Through a virtual educational webinar, the campaign will highlight the stories of African Small and Medium Business owners and help them and others like them learn more about the business growth opportunities available with the WhatsApp Business app.
Balkissa Ide Siddo, Public Policy Director for Africa, commented on the launch of the WhatsAppreneurs campaign, saying, “Across Africa, small and medium business owners are using the WhatsApp Business app to develop their business, showcase their products, close sales, and connect with their customers.” The WhatsApp Business app is a tool that helps businesses thrive in their markets, reach more customers, and consistently grow their businesses. We are thrilled to be a part of the success stories of small businesses, which are vital to communities all over Africa.”
As SMBs account for a sizable portion of the economic population and have demonstrated great potential for growth, opportunity creation, and poverty alleviation post-pandemic, there is a need to provide assistance through digital tools to help them scale. The WhatsAppreneur campaign aims to provide businesses with the resources they need to unlock their growth potential and contribute to the creation of a more resilient, inclusive, and empowered society.
In addition to assisting businesses in growing, the WhatsApp Business app allows businesses to build a much deeper and stronger relationship with their customers, often beginning with real-time 1:1 conversations via chat, as opposed to transactional phone calls or SMSs. The WhatsApp Business app is free and allows users to create a business catalogue on WhatsApp that can be accessed from any location.
SMB owners can begin the journey to growing their business by downloading the WhatsApp Business App at https://business.whatsapp.com/.